Walmart Launches 'Bettergoods', Its Largest Private Food Brand in Two Decades
The new line targets cost-conscious and younger shoppers with over 300 affordable, chef-inspired items.
- Walmart's new private label 'Bettergoods' features over 300 products, including plant-based and gluten-free options, with most items priced under $5.
- The launch represents Walmart's most significant move in the private food sector in 20 years, aiming to attract a broader customer base.
- 'Bettergoods' includes unique offerings like oat milk desserts, hot honey seasoning, and premium pasta, catering to current food trends and dietary preferences.
- The rollout is part of Walmart's strategy to compete with popular store brands like those of Trader Joe’s and Costco, which have gained a strong following.
- Walmart is also reducing investments in other areas, such as health centers, to focus more on expanding its grocery and consumables business.