Walmart Launches 'Bettergoods', Its Largest Private Food Brand in Two Decades

The new line targets cost-conscious and younger shoppers with over 300 affordable, chef-inspired items.

Walmart's new private label 'Bettergoods' features over 300 products, including plant-based and gluten-free options, with most items priced under $5.
The launch represents Walmart's most significant move in the private food sector in 20 years, aiming to attract a broader customer base.
'Bettergoods' includes unique offerings like oat milk desserts, hot honey seasoning, and premium pasta, catering to current food trends and dietary preferences.
The rollout is part of Walmart's strategy to compete with popular store brands like those of Trader Joe’s and Costco, which have gained a strong following.
Walmart is also reducing investments in other areas, such as health centers, to focus more on expanding its grocery and consumables business.