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Walmart Launches 'Bettergoods', Its Largest Private Food Brand in Two Decades

The new line targets cost-conscious and younger shoppers with over 300 affordable, chef-inspired items.

  • Walmart's new private label 'Bettergoods' features over 300 products, including plant-based and gluten-free options, with most items priced under $5.
  • The launch represents Walmart's most significant move in the private food sector in 20 years, aiming to attract a broader customer base.
  • 'Bettergoods' includes unique offerings like oat milk desserts, hot honey seasoning, and premium pasta, catering to current food trends and dietary preferences.
  • The rollout is part of Walmart's strategy to compete with popular store brands like those of Trader Joe’s and Costco, which have gained a strong following.
  • Walmart is also reducing investments in other areas, such as health centers, to focus more on expanding its grocery and consumables business.
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