Walmart Finalizes $2.3 Billion Acquisition of Vizio

The retail giant aims to integrate Vizio’s advertising platform to expand its connected TV and retail media business.

Walmart has officially acquired smart TV maker Vizio for $2.3 billion in an all-cash deal, announced in February and completed after regulatory clearance.
The acquisition includes Vizio’s SmartCast operating system and its advertising platform, which generates all of the company’s gross profit.
Walmart plans to integrate Vizio’s advertising capabilities with its Walmart Connect platform, leveraging data from 19 million active accounts to enhance targeted advertising.
Vizio will operate as a wholly owned subsidiary of Walmart, with its CEO William Wang remaining in his role and reporting to Walmart U.S. leadership.
The move positions Walmart to compete more aggressively in the connected TV advertising market against Amazon, Roku, and Samsung, while raising privacy concerns over data collection practices.