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Walmart Defends BAIT’s 180-Day User Metric Against IFT’s 90-Day Standard

Walmart argues that its audit-validated 180-day metric delivers consistent investor reporting, challenging the regulator’s preliminary 90-day figures.

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Overview

  • The IFT maintains its definition of an active mobile line as one with at least one voice traffic event in the past 90 days, aligned with ITU standards and adopted after a public consultation with 30 industry participants.
  • Under the regulator’s rule, BAIT reported 8.4 million active lines for the second quarter of 2025, placing it fourth in market rankings, compared with Walmart’s 21.5 million claim based on a 180-day window.
  • Walmart insists its 180-day methodology, which includes voice, data and messaging traffic, has been consistently applied since BAIT launched and was validated by a major global audit firm.
  • Company executives say they have met all IFT information requests and view the regulator’s count as preliminary, noting the IFT has up to 65 days to review or adjust its figures and is not pursuing sanctions.
  • Future telecom authorities CRT and ATDT could reopen the debate over active-line criteria under new law provisions, leaving the methodology dispute unresolved.