Overview
- Walmart de México y Centroamérica launched Walmart+ on Oct. 29, 2026, pricing it at MXN 89 per month or MXN 890 per year and waiving the usual minimum order for free delivery through Nov. 30, 2026 as a launch promotion.
- The package includes unlimited eligible free deliveries, Universal+ Esencial streaming on one device, 2 GB bonus per BAIT mobile recharge, an individual health program with teleconsultations and pharmacy discounts, and doubled Walmart Beneficios rewards.
- Walmart frames the product as a retention tool that uses recent growth in adjacent businesses to add value, citing BAIT’s 27.6 million active users and strong sales of health programs to justify bundling those services.
- The price positions Walmart+ below the new Amazon Prime rate and between Mercado Libre’s membership tiers while Sam’s Club is running separate discounted membership offers, creating a more aggressive membership price landscape in Mexico.
- What to watch next is member uptake and whether the subscription raises purchase frequency or digital sales in Mexico, because Walmart has not yet reported how Walmart+ will affect customer behavior or company KPIs.