Overview
- Google introduced the Universal Commerce Protocol to power native buy buttons on Gemini and AI Mode in Search so purchases can be completed inside the conversation with retailers remaining merchant of record.
- Walmart and Sam’s Club inventory will surface in Gemini results, and linked accounts will drive recommendations based on past purchases and merge items into existing carts.
- The rollout is slated to begin in the United States, with no specific launch date disclosed and no details on revenue sharing, data ownership or exact checkout routing.
- Walmart said fresh, frozen and marketplace items are excluded at launch, with the assortment expected to expand over time.
- Alphabet’s Wing drone delivery partnership is expanding, starting in Houston next week with Orlando, Tampa and Charlotte to follow.