Overview

• The Walmart boycott, organized by People's Union USA, began on April 7 and calls for a complete halt to shopping at Walmart, including online and affiliated services like Sam's Club.
• John Schwarz, the movement's leader, emphasizes the boycott's goals of holding corporations accountable for fair taxation and resisting the rollback of Diversity, Equity, and Inclusion (DEI) initiatives.
• Schwarz has urged supporters to 'hold the line' through video messages, leveraging social media platforms where he commands a significant following to mobilize participants.
• The boycott is part of the larger 'Economic Blackout Tour,' with planned protests against companies such as General Mills, Amazon, Target, and McDonald's through July 2025.
• Walmart has responded by defending its corporate practices, highlighting its contributions to communities and asserting its status as one of the largest corporate taxpayers in the U.S.