Walmart’s Martes de Frescura on July 15 featured jitomate saladet at $19.90/kg, piña miel at $29.90/kg and aguacate Hass at $39.90/kg within its midyear liquidation sale. The retailer also offered meat and seafood markdowns including filete de atún fresco at $314/kg and milanesa de pechuga de pollo at $174/kg. Chedraui’s Martimiércoles running July 15–16 covers fruits, vegetables and select proteins with items like Jamaica at $160/kg and costilla de res at $149/kg. Both campaigns are available online and in-store with payment options spanning credit and debit cards, digital wallets, cash at partner outlets and in-store methods. These weekly initiatives aim to shift seasonal inventory, clear stock across departments plus engage budget-minded shoppers in a price-sensitive market.