Overview

• Walmart and Amazon achieved record-breaking sales during Black Friday and Cyber Monday, with Amazon reporting its highest-ever 12-day sales period and Walmart seeing its largest single sales day between November 25 and December 2.
• Online spending in the U.S. reached $10.8 billion on Black Friday (up 10.2% year-over-year) and $13.3 billion on Cyber Monday (up 7.3%), with Amazon and Walmart benefiting from strong e-commerce growth.
• Target and Best Buy experienced weaker performances, with Target showing only modest growth and Best Buy reporting year-over-year declines in Black Friday and Cyber Monday sales by 2% and 4%, respectively.
• Walmart's growth was driven by its Marketplace platform, which saw a 43% increase in sales, and strong demand from higher-income households, while Amazon's success was bolstered by independent sellers, who accounted for over 60% of its holiday sales.
• Emerging e-commerce platforms Temu and Shein also saw significant growth, with double-digit percentage increases in holiday sales, reflecting shifts in consumer preferences toward lower-cost online retailers.