Overview

• Beginning Sept. 15, members can select the ad-supported Peacock Premium or Paramount+ Essential at no additional cost.
• Subscribers may switch between the two services every 90 days under the new Video Subscription Choice benefit.
• Walmart has not disclosed how many people subscribe to Walmart+.
• The choice-based offer preserves flexibility for Walmart to add more streaming partners in the future.
• The update sharpens Walmart+ competition with Amazon’s bundle as Peacock widens distribution and reported 41 million paid subscribers in Q2 2025.