Overview

• Morgan Stanley reiterated Overweight with a $300 target, saying each 1% share of the ~$600 billion U.S. fresh grocery market could add ~120 bps to U.S. GMV and likely boost EBIT.
• Jefferies and Bank of America also reaffirmed Buy ratings in recent days with targets around $265 and $272, underscoring renewed conviction across major firms.
• Bloomberg reported Amazon secured a milestone‑based stake in Rappi that could rise to about 12%, signaling a push into Latin American quick commerce.
• Analysts highlight Amazon’s logistics network and higher‑margin grocery baskets as structural advantages that could make fresh delivery profitable at scale.
• Pershing Square’s Q2 letter said AWS generates roughly 60% of Amazon’s profits and holds over 40% hyperscaler share, while technician Carter Worth told CNBC the stock looks poised to rally.