Overview
- Walkers’ research and development team used a six-step process to assess 63 flavour submissions before selecting the two finalists based on consumer trials showing a 73% preference for Masala Chicken and 65% for Sticky Teriyaki.
- The new flavours, inspired by Japanese and Indian tastes, joined the core range on August 11 and are on sale at UK supermarkets such as Tesco for £2.15 per six-pack of 25g bags.
- Both seasonings are entirely new formulations despite previous limited-edition versions, according to senior marketing director Wayne Newton.
- PepsiCo UK has opened a consultation on proposed operational changes intended to align its UK sites with international structures, putting up to 560 roles at risk.
- The consultation, which affects Leicester, Coventry, Lincoln and Skelmersdale factories, remains ongoing and no redundancies have yet been confirmed.