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Walkers to Discontinue Smiths Tomato Snaps in Portfolio Shift

Remaining inventory will be cleared through retail, wholesale, online channels over the next few weeks.

Overview

  • PepsiCo confirmed the decision, saying it is evolving its range to focus on the brands and flavours that sell best.
  • The tomato-flavoured snack has been produced at the Newark Road factory in Lincoln, a site now mainly dedicated to Quavers.
  • Final supplies will be distributed through wholesalers, retailers and online platforms in the coming weeks, according to coverage citing the BBC.
  • Fans reacted with disappointment and nostalgia, with multiple shoppers describing themselves as devastated by the discontinuation.
  • Coverage cites company data indicating PepsiCo sold about two million kilos of Smiths crisps in 2024, including Tomato Snaps and other lines.