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Walkers Launches Two Permanent Oven Baked Flavours at Morrisons

The Baked line targets shoppers seeking a lighter crisp, offering about 50% less fat than standard varieties.

Overview

  • Slow Roasted Beef and Sun Dried Tomato & Basil join Walkers’ Oven Baked range as permanent flavours.
  • Shoppers have already found the new bags in Morrisons stores, confirming early in-store availability.
  • Social posts, including from New Foods UK, drew more than 1,000 likes as fans expressed eagerness to try them.
  • Walkers positions Oven Baked crisps as a lower-fat alternative to regular fried potato crisps.
  • Tasting notes describe the beef flavour with onion, garlic and black pepper, and the tomato & basil flavour with dried herbs and paprika.