Overview
- Hot Honey goes on sale January 12 in six‑pack format with a recommended price of £2.15.
- A Golden Potato prize hunt accompanies the launch, with more than half a million prizes in packs, including five £10,000 wins.
- The brand says this is its biggest visual update in years, featuring a sun‑inspired logo and Henry Walker’s signature across the core range.
- Hot Honey joins the core line and the Flavours of the World portfolio alongside Sticky Teriyaki and Masala Chicken, with Walkers citing a 174% rise in hot honey searches over three years.
- Retail availability by supermarket has not been specified, and the 45% Less Salt range will be renamed Walkers Lightly with new packaging from mid‑February.