Overview

• Made from 100% Great British potatoes, Red Leicester Quavers join Cheese, Prawn Cocktail and BBQ Sauce in Walkers’ snack lineup.
• The new flavour is priced at £1.35 for a large bag and £1.99 for a six-pack during its initial release at Shildon Stores.
• TikTok user Libby May Fitzpatrick praised the crisps as “so cheesy” and noted they contain just 84 calories per pack.
• Walkers amplified the launch through influencer posts and Instagram announcements, driving social media buzz.
• Shoppers have spotted the new crisps at convenience stores and Farm Foods branches, indicating a phased rollout.