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2h ago

Walkers Axes Prawn Cocktail Quavers for a Second Time

The move reflects Walkers' portfolio refresh strategy focused on rotation alongside seasonal releases.

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Overview

  • Walkers confirmed on X that Prawn Cocktail Quavers are no longer part of its range.
  • The flavour was discontinued in 2012, returned in 2021, and has now been removed again.
  • The company said on background that Quavers Salt & Vinegar were discontinued last year.
  • The exit aligns with wider pruning across Max and Sensations, including the recent removal of Walkers Max Pizza Hut Texan BBQ.
  • Walkers continues to launch new and limited-edition lines in 2025 such as Red Leicester Quavers, Extra Flamin’ Hot, Sticky Teriyaki, Masala Chicken, and MAX GDK kebab crisps, with festive specials also reported.