Overview
- Directed by BAFTA winner Molly Manners, the short film presents a rom-com narrative built around premium festive food.
- Joe Wilkinson reprises his Phil character from Waitrose’s 2024 campaign, meeting Knightley at a cheese counter in a product-led ‘meet-cute’.
- The story features a gesture inspired by Keira’s Nan’s turkey pie, tying directly to the Waitrose No 1 Festive Turkey Pie.
- Soundtracked by James’s “She’s A Star,” the campaign rolls out with shorter movie-style teasers across channels to drive viewers to the full film.
- Waitrose calls the four-minute piece an industry first, with reports noting a Kingston, Surrey store as a filming location and a Richard Curtis “sweet as pie” endorsement.