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Waitrose Trials Borrowable Cups for MyWaitrose Free Coffee

The trial introduces a circular system in nine stores with a £3 penalty for unreturned cups after seven days

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Overview

  • MyWaitrose members can tap their loyalty card to borrow a reusable cup for free hot drinks at participating branches
  • Customers have a seven-day window to return cups to designated collection points or face a £3 charge
  • Bringing a personal reusable cup still qualifies members for their free coffee under the existing scheme
  • The initiative builds on Waitrose’s waste-reduction measures, including removing disposable cups in 2018 and a recyclable cup trial in 2024
  • Waitrose will evaluate the trial’s impact on plastic use before deciding on a wider rollout