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Waitrose Tops 2025 Mince Pie Taste Test, Shrinkflation Not Detected

A separate local tasting put M&S first among basic ranges.

Overview

  • The Times’ Dec. 5 panel awarded Waitrose Brown Butter Mince Pies With Cognac five stars for well-cooked pastry, balanced spice and a boozy lift.
  • The review reported no obvious shrinkflation across this year’s supermarket pies, despite recent concerns in other food categories.
  • Multiple entries drew criticism for common faults including pale or collapsing pastry and fillings that were overly sweet or gritty.
  • Morrisons’ large pies received the lowest score for weak structure and an overly sweet, apple-forward filling.
  • Alongside ratings for major retailers, the piece listed premium bakery options such as Daylesford, Gail’s and Pophams, while North Wales Live’s Dec. 6 snapshot found M&S best among basics with Lidl a strong value and Aldi, Asda, Tesco and Co-op in the middle.