Overview

• Customers unlock a handlebar device by scanning a My Waitrose card, clip it to a standard trolley, scan item barcodes, have them verified by rear-facing cameras, view a running total, and pay on the device.
• Shoppers still weigh loose produce and scan the printed barcode, select bakery items on the screen, and scan reduced yellow-sticker items.
• Waitrose says conventional checkouts remain during the trial and the retailer is exploring a wider rollout.
• The units are supplied by Israeli firm Shopic, whose system gathers real-time in-store data and can display targeted ads and offers on the screen.
• The Bracknell site is also testing shelf inventory cameras and electronic shelf labels, and coverage describes the smart-trolley trial as a UK supermarket first.