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Waitrose Own-Label Tops Which? Taste Test Over Nutella

An independent Which? test of 11 spreads by 60 tasters elevated supermarket own-brands.

Overview

  • Waitrose Essential Hazelnut Chocolate Spread scored 82% to be named the UK’s best and received a Which? Best Buy badge.
  • Nutella placed second on 81% and was also a Best Buy, with over half of testers saying its texture was too thick.
  • Tesco’s Hazelnut Chocolate Spread matched 81%, earning Best Buy and Which? Great Value at £1.65 for a 400g jar.
  • Asda and Lidl tied for third on 80%, with 400g jars priced at £2 and £1.65 respectively.
  • Price comparisons noted Waitrose at £2.50 for 400g versus Nutella at £2.90 for 350g, while other scores included Sainsbury’s 75% and Aldi Nutoka 62%.