Overview
- Members can claim up to three monthly rewards after spending £50, £100, and £250.
- Vouchers appear automatically in customers' online accounts or app and reset at the start of each month.
- Examples from the trial included a free bunch of Waitrose Foundation Pastel Roses, a No.1 pizza, and up to £5 off.
- Waitrose calls the rollout its biggest giveaway since bringing back free coffee earlier this year, taking total My Waitrose benefits to ten.
- Head of loyalty Alex Lovell says the expansion strengthens My Waitrose as a club for food lovers and thanks regular shoppers.