Overview
- Waitrose describes the four-minute film as an industry first, with chief customer officer Nathan Ansell saying it pays homage to seasonal romantic comedies and highlights the grocer’s Christmas food.
- Joe Wilkinson reprises his Phil character from the 2024 campaign as the story begins with a cheese-counter meet-cute and builds to a gesture inspired by Keira’s Nan’s turkey pie, tied to the Festive Turkey Pie range item.
- The advert is directed by BAFTA-winner Molly Manners, who called it a miniature romcom with food as a love language.
- The soundtrack features James’s She’s A Star, underscoring the ad’s British romcom tone.
- Waitrose is supporting the launch with four shorter movie-style trailers across channels, and the full film is available now on the retailer’s YouTube, drawing strong early praise from viewers online.