Overview
- Waitrose released the four-minute Christmas film today, which the retailer describes as an industry first for its brand.
- The mini romcom pairs Keira Knightley with Joe Wilkinson and is directed by BAFTA-winning filmmaker Molly Manners.
- Wilkinson reprises his Phil character from Waitrose’s 2024 whodunnit campaign to maintain continuity.
- The narrative moves from a cheese-counter meet-cute to a heartfelt turkey pie tribute to Keira’s grandmother, showcasing the festive food range.
- The soundtrack uses James’ She’s A Star, with shorter movie-style trailers pushing viewers online and early praise reported from Richard Curtis.