Overview
- Wednesday's Coronation Street episode began at 8:05pm after ITV aired a five-minute Waitrose Christmas commercial.
- The advert, titled The Perfect Gift, is a short romcom starring Keira Knightley and Joe Wilkinson, who reprises his role as Phil.
- Viewers posted confusion and frustration on X, with some briefly thinking the episode had been cancelled.
- Coronation Street is typically scheduled for Mondays, Wednesdays and Fridays at 8pm on ITV1 and ITVX.
- The delayed episode carried a significant storyline, underscoring how extended festive spots can collide with moments fans prioritize watching live.