Overview
- Waitrose opens Christmas food-to-order on 22 September with a 665‑item range that includes 267 new products such as a ‘turkey bauble’ centrepiece and limoncello mince pies.
- M&S confirms its Christmas food-to-order service returns on 23 September, teasing more than 90 items in an Instagram announcement.
- Early M&S products already on shelves include an Original Peanut Butter & Jelly Munch tin, a peanut butter & jelly spread, hot maple syrup, and Marmite‑infused blondies.
- Tesco’s food-to-order windows are expected from early November, Asda plans openings around October with collection between 21 and 23 December, and The Co‑op will sell its festive range without a pre‑order service.
- Alongside its launch, M&S publicly urges a legally binding target to raise the share of UK‑grown and reared food consumed in Britain, citing pressures on farmers.