Overview
- W Korea deleted event videos and posts, including Jay Park’s performance clip, and told outlets it could not provide a response.
- Footage from the Oct. 15 event at the Four Seasons Hotel in Seoul showed celebrities drinking and dancing with scant reference to breast cancer awareness.
- Critics noted the absence of typical advocacy elements such as pink ribbons, survivor testimonies, or participation from medical experts.
- The organizer says the two-decade campaign has donated a cumulative 1.1 billion won to the Korea Breast Health Foundation, which many called modest relative to the gala’s scale.
- A since-removed post titled “Inside W Korea’s Breast Cancer Party” and Jay Park’s after-party performance of “Mommae” heightened perceptions of tone-deaf messaging.