VW's Currywurst Outsells Its Cars as Auto Sales Decline

Volkswagen sold a record 8.55 million Currywurst sausages in 2024, nearly matching its total vehicle sales across all brands.

Volkswagen's Currywurst sales reached a record 8.55 million units in 2024, an increase of 200,000 from the previous year.
The company's total vehicle sales across all brands fell by 2.3% in 2024, totaling 9.03 million units, with the core VW brand selling 5.2 million vehicles.
The Currywurst, introduced in 1973, remains a cultural icon for VW, with its popularity bolstered by new product variants like the Hot-Dog-Wurst introduced in 2021.
Volkswagen plans to expand its sausage offerings further, with new product innovations hinted at by company executives.
The Currywurst is produced in VW's in-house factory and even has its own official parts number, reflecting its unique status within the company.