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VW Stays on Top as Skoda Overtakes BMW in Germany’s EV Market as Discounts Peak

Record September markdowns cut the EV–combustion price gap to €2,190, the lowest yet measured.

Overview

  • Official KBA data for the first nine months of 2025 show Volkswagen leading with 75,998 BEV registrations as Skoda moves into second ahead of BMW, and the VW Group reaches a 44.3% BEV share when Audi, Seat/Cupra and Porsche are included.
  • The CAR-Institut reports average new‑car discounts at 18.0% in September, with BEVs at 18.4%, bringing average EV transaction prices to €35,042 versus €32,852 for comparable petrol/diesel models.
  • The EV–ICE transaction‑price difference narrowed to €2,190 in September, the smallest gap recorded by the CAR‑Institut.
  • Tesla posted 3,404 BEV registrations in September, ranking third for the month, yet sits at 14,845 year‑to‑date in eighth place, with analysts treating the monthly surge as potentially temporary.
  • BYD is intensifying price pressure in Germany through aggressive discounts and a high share of dealer/manufacturer self‑registrations exceeding 60% in the first eight months, while experts warn that diluting the 2035 combustion phase‑out could slow EV investment and advantage Chinese brands.