VW Currywurst Outsells Cars as Auto Sales Decline

Volkswagen's iconic Currywurst set a new sales record in 2024, underscoring its unique status as the brand's top-selling product.

Volkswagen sold 8.55 million Currywurst sausages in 2024, surpassing its core brand's car sales of 5.2 million units.
The Currywurst, introduced in 1973, remains a staple in VW's factory canteens and is also widely available in supermarkets across Germany.
The company attributes the record sales to the popularity of its classic Currywurst and the newer Hot-Dog variant, which debuted in 2021 and sold 2.18 million units in 2024.
Overall vehicle sales across all VW Group brands fell by 2.3% in 2024, totaling 9.03 million units, reflecting challenges in the auto sector.
VW's Currywurst has even been assigned its own parts number, highlighting its cultural significance within the company.