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VW Commercial Vehicles Launches 'Macher-Aktion' With Discounts Up to 40%

Volkswagen aims to clear backlogged vans following dealer reports of slow sales.

Overview

  • Under the 'Macher-Aktion,' dealers receive extra premiums of up to 25%, making customer discounts of up to 40% possible.
  • The offer runs through 30 September 2025, with full discounts contingent on vehicle registration by 15 December 2025.
  • Discounts cover key models such as the Transporter (including Caravelle and Multivan), Crafter, California and ID. Buzz Cargo.
  • Both electric and combustion variants are included, targeting vehicles in dealer and factory stock.
  • Dealers and industry outlets cite fierce competition—especially versus Ford's Transit and the vans' shared Turkish production—as factors behind the push to clear inventory.