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VW Aims to Reshape Group With Equal-Status Brands Under New Holding Model

He has a 12-month window to win approval from shareholders, labor representatives, state officials, works councils across Germany.

Overview

  • VW’s group profit plunged 30% while Porsche’s profit fell 91% in the latest reporting period, raising alarm over the adequacy of current cost cuts.
  • Blume and his team have been working in secret on a radical restructure that would spin out the VW core brand as an equal peer to Audi, Porsche and Traton under a streamlined holding company.
  • The overhaul aims to simplify decades-old, opaque governance and speed decision making by consolidating technology, finances and model planning under a lean board.
  • Fights over job guarantees until 2030, potential plant shutdowns in Emden or Zwickau and the Porsche/Piëch family’s dividend demands threaten to stall the proposal.
  • Executives warn that annual capacity of 14 million vehicles far exceeds output of around 9 million, heightening calls for further plant cuts beyond the 35,000 headcount reduction target.