Vudu Rebranded as 'Fandango at Home' by NBCUniversal

The name change aims to unify the brand's offerings, enhancing the entertainment experience both at home and in theaters.

NBCUniversal rebrands Vudu to 'Fandango at Home', marking a significant shift in its digital entertainment strategy.
The rebranding is part of an effort to better align Fandango's movie ticketing and entertainment services under one cohesive brand.
Vudu users will have their accounts seamlessly migrated to the new branding, with the option to link their Fandango accounts for a unified experience.
The service, known for its high-quality digital formats and extensive library, will maintain its current offerings under the new name.
Despite the rebranding, some integration aspects, such as the use of Fandango gift cards for Fandango at Home purchases, are still in development.