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VTB to Take Over Russia’s ‘Pushkin Card’ Program on Jan. 1, 2026

The ministry set a Dec. 28 deadline for cardholders to request reissue via the Gosuslugi Kultura app.

Overview

  • Cards issued by Pochta Bank will continue to function until December 31, 2025.
  • Users must apply for a new card in the Gosuslugi Kultura app for uninterrupted use in 2026.
  • The reissue is a technical requirement triggered by the operator switch to VTB.
  • Since launch, the program has enabled over 98 million ticket purchases totaling more than 48.3 billion rubles.
  • Culture Minister Olga Lyubimova said demand remains strong, with ticket sales growing daily across the country.