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VOX Pulls Heino Documentary From Primetime After Ratings Slump

The shuffle signals VOX’s focus on protecting its advertiser‑critical 14–49 audience share.

Overview

  • VOX dropped the last two parts of its four‑episode Heino series from Tuesday primetime after the weak debut.
  • The remaining episodes will air Sunday, April 19 at 14:55, and the Tuesday 20:15 slot switches to a repeat of Hot oder Schrott – Die Allestester.
  • The launch reached about 660,000 viewers overall, with fewer than 100,000 aged 14 to 49 and market shares of 2.8% and 2.5% across the two episodes.
  • The channel had planned two episodes on each of two Tuesdays but changed course after the first double bill underperformed.
  • All four episodes are already on RTL+, underscoring how streaming can carry shows that miss on linear TV where youth ratings drive ad revenue.