Overview
- Vox released the app on Wednesday, October 28, 2026, as a free download on the Apple App Store and Google Play Store with a 14-day free trial for non-members.
- Every Vox story will appear in a Home tab with Featured and Latest views plus a Start Here section, and the app also includes dedicated Video and Podcasts tabs.
- The company is gating some functionality to spur subscriptions: paid members get ad-free podcast listening and full text access while video and some podcast episodes remain free.
- Vox declined to give up-to-date membership totals but previously said it had “tens of thousands” of paid subscribers; the app is presented as a response to business pressure after James Murdoch bought Vox in May 2026 and Comscore data showed a roughly 36% year-over-year drop in unique site visitors between September 2025 and September 2026.
- Editors say the app is meant to break down text/audio/video silos by surfacing cross-format work and to strengthen direct ties with readers and listeners, a move that could shift how Vox finds and retains subscribers as industry traffic patterns change.