Vow Launches Lab-Grown Foie Gras in Hong Kong

The Australian start-up introduces its cultured quail-based delicacy to select restaurants in Hong Kong and Singapore.

Vow, an Australian cultivated meat company, has begun selling its lab-grown foie gras, called Forged Gras, in Hong Kong, marking its second market after Singapore.
Forged Gras is made from cultured Japanese quail cells, offering a unique flavor profile while avoiding traditional foie gras's ethical concerns.
The product is positioned as a luxury item, reflecting the high production costs associated with lab-grown meat technology.
Vow's entry into Hong Kong follows regulatory approval in Singapore, where it was the third company to receive such clearance for cultivated meat products.
Despite high production costs, Vow aims to expand its market presence, focusing on upscale dining venues to introduce its innovative meat alternatives.