Overview

• Customers who ordered the Thermomix TM7 in late April are facing several months of waiting due to a backlog of 260,000 preorders.
• Vorwerk has opened a new factory in France to boost production, aiming to produce 1.5 million units annually.
• The TM7, priced at €1,549, features quieter operation, improved searing, and is designed for future software extensions, including potential refrigerator-scanning capabilities.
• The company remains committed to its direct-sales model, emphasizing personalized customer experiences and access to the Cookidoo recipe platform with over 100,000 recipes.
• While U.S. sales remain limited due to tariffs, Vorwerk sees significant growth opportunities in China as it expands its global market strategy.