Overview
- The new store is planned for 41 Union Square West near East 17th Street.
- The company has not announced an opening date for the Union Square location.
- The shop is expected to serve more than 40 doughnut varieties made fresh daily, including the Voodoo Doll and Bacon Maple Bar, with vegan options.
- Brand hallmarks such as whimsical interiors and novelty offerings like on-site wedding ceremonies are slated to feature at the Manhattan site.
- CEO Chris Schultz said the New York move is a defining moment and is departing the company after seven years.