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Volvo Reinstates Håkan Samuelsson as CEO to Drive Strategic Realignment

The leadership change, directed by Geely's Li Shufu, reflects a push for closer integration with China following Volvo's financial struggles.

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Overview

  • Håkan Samuelsson, who previously led Volvo for a decade, returned as CEO on April 1, 2025, replacing Jim Rowan.
  • The decision was driven by strategic differences, with Rowan resisting deeper integration with Geely's China-focused network.
  • Geely, Volvo's majority shareholder with nearly 79% of the company, played a decisive role in the leadership change.
  • Volvo's Q1 2025 financial performance showed a 12% revenue decline and a slim 2.3% operating margin, increasing pressure for a turnaround.
  • Samuelsson is tasked with aligning Volvo more closely with Geely's multi-brand ecosystem to improve synergies and financial outcomes.