Overview
- Vologda Region recorded more than 300,000 holiday visitors, a 20% rise from 2025, according to the governor’s office.
- The Veliky Ustyug residence of Ded Moroz drew over 41,000 people, with strong interest also reported in Vologda, Cherepovets and the Kirillov and Totma districts.
- Nizhny Novgorod Region hosted over 207,000 tourists from December 31 to January 11, nearly 12% more year over year based on mobile-operator data.
- Peak hotel occupancy in Nizhny Novgorod reached 100%, while the average stay during the holidays extended to about four days.
- Regional officials reported visitor spending in Nizhny Novgorod above 4.5 billion rubles, crediting the M-12 highway and the new Burevestnik high-speed train and noting strong domestic and Belarusian turnout.