Overview

• Volkswagen has revealed the ID. Every1, a concept for an affordable electric vehicle priced at approximately €20,000, with production planned to start in 2027.
• The ID. Every1 is positioned as the successor to the discontinued VW E-Up and will target the entry-level EV market, aiming to broaden accessibility to electric mobility.
• The car will be based on a modified version of VW's Modular Electrification Toolkit (MEB) platform and will be produced in Europe, likely in Portugal, due to cost constraints.
• Volkswagen faces strong competition from Chinese and European manufacturers, some of whom already offer EVs under €20,000 or plan to launch similar models before 2027.
• High initial costs remain a barrier to EV adoption, with surveys showing nearly half of consumers find current electric vehicle prices prohibitive, underscoring the importance of affordable options like the ID. Every1.