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Volkswagen Unveils €25,000 Urban EV Family at Munich as BMW, Mercedes, Stellantis Urge Rethink of 2035 Ban

VW targets a larger share of Europe’s small EV segment through its MEB+ platform with a unified battery cell.

Overview

  • Volkswagen presented four compact electric models spanning Volkswagen, Cupra and Škoda, with a starting price around €25,000 and sales planned for 2026.
  • The vehicles use the shared MEB+ architecture and a new groupwide unified battery cell designed to deliver significant cost savings.
  • VW set a medium‑term goal of about 20% market share in Europe’s small EV segment, equating to several hundred thousand cars a year.
  • Named models include the ID.Polo positioned against Renault 5 and the ID.CROSS aimed at Renault 4.
  • Executives from BMW and Mercedes called for a review of the EU’s 2035 combustion‑engine sales ban, with Stellantis chief Antonio Filosa joining the appeal, as BMW showed an iX3 Neue Klasse and Mercedes an electric GLC at the Munich show.