Overview
- After a pilot phase, the official store opens September 10 with an initial catalog of more than 1,500 original part numbers.
- Sales start with 30 participating dealerships and will expand in phases to all 166 distributors, with mixed fulfillment through dealer shipping and Mercado Libre Full.
- Volkswagen will label its presence as an Official Store on the platform and use a Brand Protection program to report unauthorized sellers.
- The offering spans maintenance, wear and collision parts plus accessories, backed by factory warranties of one year for parts and accessories, six months for wear items, and 30 days for collision components.
- The catalog targets 2,500 SKUs by the end of 2025 and about 6,000 within roughly two and a half years, with delivery from 24 hours, free shipping, months without interest, and dealer-set offers over suggested prices.