Overview

• Drivers receive a one-month free trial and can manage the subscription through the in-car Shop with payments auto-renewing until canceled.
• The paid upgrade costs £16.50 per month or a one-off £649 permanent unlock that stays with the vehicle when sold.
• Volkswagen says the restricted performance does not affect the ID.3’s claimed 240-mile driving range.
• Limiting output to 150kW reduces maximum torque and likely slows 0-62mph acceleration times, creating administrative and insurance complications for owners.
• The move builds on a broader ‘function on demand’ trend in which automakers like BMW, Porsche, Audi and Polestar monetize built-in vehicle capabilities via software subscriptions.