Overview

• Volkswagen Financial Services has announced the phased shutdown of Heycar, its used-car platform launched in 2017 to rival mobile.de and Autoscout24.
• Heycar will cease operations in Germany by mid-May 2025 and in the UK a few weeks later, with the brand being discontinued entirely.
• Plans for liquidation in France are pending labor-law reviews, impacting 126 employees across the three markets, including 26 in Germany.
• The platform struggled with low dealer participation and failed to gain traction despite significant investment and initial backing from Mercedes, Renault, and Allianz.
• Ownership of Heycar was consolidated under Volkswagen Financial Services after Mercedes exited in 2023 and Allianz followed in 2024.