Overview
- On its one-year anniversary Volkswagen reports the official Mercado Libre Postventa store has recorded more than 1.5 million visits.
- The store's catalog of original Volkswagen parts and accessories grew by over 200% during the first year.
- Volkswagen Vehículos Comerciales was added to the store with more than 300 new products for Transporter, Crafter, Caddy and Amarok.
- Forty Volkswagen dealerships are already selling through the marketplace with ten more set to join and dealers able to fulfill marketplace orders directly.
- The push reflects shifting consumer habits toward buying parts and branded items online and positions Mercado Libre as a wider after-sales channel the company plans to keep expanding.