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Volkswagen, Disney Unveil 'Wolfswagen' Tie-In With Zootopia 2 Ad Debut

Volkswagen frames the collaboration as emotional storytelling aimed at reaching new audiences.

Overview

  • The partners released a 30-second co-branded spot that will run in theaters, on TV, and across social media worldwide.
  • The ad previews Gazelle’s new single, “Zoo,” and showcases stylized, “Zootopified” Volkswagen models.
  • Three custom-animated vehicles inspired by the all-electric ID.3, ID.4, and ID.7 Tourer will appear in the film under the tongue-in-cheek brand name “Wolfswagen.”
  • Volkswagen describes the integration as part of a global 360 campaign and highlights value alignment with the film’s themes.
  • Zootopia 2 is slated for a November 26 theatrical release, continuing a VW–Disney marketing relationship that has included Obi-Wan Kenobi and Ant-Man and The Wasp: Quantumania.