Overview

• Volkswagen Australia acknowledges the new Tayron badge lacks the Tiguan’s brand equity and will require extra communication to build recognition.
• Tayron replaces the Tiguan Allspace as a long-wheelbase SUV that can be configured with up to seven seats.
• Order books have opened in Australia for the 2026 Tayron, marking the model’s local rollout under its own nameplate.
• The Tayron name has been used in China since 2018, but this is its first use in markets such as Australia and Europe.
• Volkswagen executives say separating the seven-seat model with a unique name and design should improve shopper awareness that was missing with Allspace.