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VodafoneThree to Launch Vodafone TV Set‑Top Bundle in UK

It bundles Freely channels, Netflix, HBO Max, Android TV apps, cloud gaming to drive mobile and broadband sales.

Overview

  • VodafoneThree confirmed this week that Vodafone TV will roll out in the UK in October as a plug‑in Android TV set‑top box and companion app available to mobile and broadband customers.
  • The hub is built on Netgem’s Pleio platform and runs Android TV with full Google Play access, 4K support, Dolby Vision and Atmos, 3GB RAM and 32GB storage for apps.
  • At launch the service will include built‑in Freely live and on‑demand channels plus bundled Netflix and HBO Max, with optional 30‑day add‑ons such as Disney+, Prime Video, YouTube Premium and DAZN.
  • Vodafone TV also offers access to more than 300 cloud games playable with a Bluetooth controller or smartphone at no extra charge and a Vodafone Box Office option to rent or buy films.
  • Vodafone has not disclosed pricing or bundle tiers, which will determine how the offer competes with Sky and Virgin and how much it will matter to cost‑conscious UK households.